Strategy
Digital Transformative Strategies and Cost Savings: Upscale Steak and Lobster Restaurants Chain
As Malaysia's upscale steak and lobster restaurants emerge from the challenges posed by COVID-19, the focus shifts to meeting sales targets and effectively engaging with the audience. Aware that a targeted approach is crucial, SOLV Digital devised a three-step strategy, encompassing a survey, website update, and social media advertising.
Background
As market and economic activities gradually recovered from COVID-19, the upscale steak and lobster restaurants faced the need to redefine their sales strategy and audience engagement using a data-driven approach so that the insights could be precise to help them make informed decisions without wasting more time and effort. SOLV Digital, as their marketing consultant, initiated a three-step approach.
Objectives
At SOLV Digital, our primary objective is to address our client's business challenges effectively. We aim to thoroughly understand their unique issues, propose innovative solutions, and seamlessly execute strategies that drive tangible results. Our mission is to not only meet but exceed our client's expectations, ensuring sustainable growth and success for their business. That's why, when the upscale steak restaurant sought a partner, they didn't just pick us for solutions; they chose us for the promise of scripting a transformative journey together.
The SOLV Approach
Survey Insights: The survey conducted by SOLV Digital revealed key customer preferences and behaviours that eventually served as a guide for subsequent strategies. Understanding the importance of online platforms, the upscale steak and lobster restaurant chains can leverage this knowledge effectively.
Website Update: With insights from the survey, SOLV Digital revamped the website of the upscale steak and lobster restaurant chain to enhance user experience and engagement. The goal was to increase the number of bookings and capture and retain the attention of visitors, translating into longer average engagement times.
Social Media Advertising: SOLV Digital redirected its digital advertising initiatives to focus on Facebook, WhatsApp, and Instagram, aligning with customer preferences. Diverted focus from TikTok was a strategic decision based on the survey findings.
Results
Engagement Time Surge: The new website update led to a remarkable 5-fold increase in average engagement time, significantly improving user interest and engagement. Users now spend considerably more time exploring the website, indicating a positive response to the changes implemented.
Traffic Boost: The social boosted post and search ad campaigns on Google, Facebook, and Instagram resulted in a surge of users, reaching figures in the five digits per month. This highlights the marketing strategies' remarkable effectiveness not just in attracting and engaging with potential customers but also in actively converting the target audience across diverse platforms.
Revenue Growth: As a result, the upscale steak and lobster restaurants achieved an impressive 30% increase in revenue over the past few months. This robust growth validates the success of the implemented strategic initiatives and advertising strategies, underscoring the positive impact on the financial performance of the establishment.
In Summary
In navigating the evolving landscape post-COVID, joining forces with SOLV Digital proved instrumental for Malaysia's upscale steak and lobster restaurants. Through a 3-step approach from survey and website update to running targeted social media advertising, the restaurants not only successfully enhanced engagement and increased traffic but also achieved a substantial surge in revenue. This case study emphasises the importance of adapting data-driven strategies based on customer insights, leading to meaningful and impactful outcomes.