Automation
Automate Reporting Processes to Maximise Time for Boutique Agencies & Enhance the Delivery of Higher-Value Services
In the fast-paced realm of digital advertising, boutique agencies face challenges due to a limited workforce. Marketers' expectations for quick turnarounds in the dynamic digital world add pressure to deliver impactful results swiftly. Understanding these constraints, a boutique agency in Malaysia strategically partnered with SOLV Digital to revolutionise reporting processes.
Background
Caught in the repetitive cycle of reporting tasks, the boutique agency found its planners overwhelmed and prone to errors while copying and pasting data from platforms such as Meta Ad Managers, Google Ad Managers, TikTok Ad Managers, and independent publishers. SOLV Digital recognised the escalating challenge of manual data consolidation across these diverse sources for campaign reporting. In response, the agency initiated a strategic mission to implement a Reporting Automation solution, aiming to alleviate the burden on planners and significantly enhance their focus on strategic input and higher-value services.
Objectives
The primary goal for SOLV Digital was to empower its boutique agency client by automating the reporting process for digital campaigns from Meta Ad Managers, Google Ad Managers, and TikTok Ad Managers to a centralised spreadsheet and dashboard, significantly reducing the time spent on manual data gathering and entry. The goal was to provide planners with more strategic planning and analysis time.
The SOLV Approach
SOLV Digital strategically approached the objective, implementing the SOLV Reporting Automation solution for its boutique agency client:
Automated Data Update: Configured sheets for Google Ads (SEM, GDN, YouTube), Meta, and TikTok for automatic data retrieval on a weekly basis using Supermetrics, the API (Application Programming Interface) software that connects between the media platform and reporting software. It effectively saves planners approximately 4.5 hours per week.
Manual Data Input for Other Publishers: Introduced a structured manual data input template for independent publishers, allowing planners to input specific campaign details unavailable through automated APIs.
Consolidation and Analysis: Developed an agency's reporting template that seamlessly aggregated data from Meta, TikTok, Google Ads (SEM, GDN, YouTube), and other channels, providing a unified view of campaign performance.
Standardisation for Consistency and Accuracy: Established a standardised reporting framework to ensure consistency and accuracy across all accounts and clients, elevating the professionalism of reports and minimising the risk of human errors.
Results / Implications:
The implementation of SOLV Digital's Reporting Automation solution brought forth significant results and implications for the boutique agency:
Time Savings: The reporting process time was reduced from 5 hours to just 30 minutes per week, enabling planners to dedicate more time to strategic planning and analysis.
Efficiency Gains: The automated data updates for Meta, Google Ads, and TikTok eliminated manual data retrieval, reducing the risk of errors and ensuring data accuracy.
Consistency and Reliability: The standardised reporting framework enhanced the consistency and reliability of reports, fostering trust among stakeholders and facilitating efficient data interpretation and analysis.
Scalability: The solution proved scalable, seamlessly accommodating new clients and swiftly resolving connectivity issues, ensuring a smooth onboarding process.
Conclusion
SOLV Digital's Reporting Automation solution has revolutionised the boutique agency client's digital campaign reporting process. By automating data updates and introducing manual input features for independent publishers, working with SOLV Digital, the agency successfully reduced reporting time, increased efficiency, and improved reports' overall quality and consistency. Through this initiative, SOLV Digital has not only helped the agency to save time but has also empowered planners within the boutique agency to focus on strategic planning and analysis, driving greater success in their campaigns.